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Company markets prenatal curriculum

Posted by Texas Education on July 7, 2008

Going with more of the bizzare category here. A story by JENNIFER RADCLIFFE, she wrote:

An increasing number of parents are hiring tutors to prepare their young children for kindergarten and elementary school. With all the pressure that comes with TAKS testing, they say they just want to make sure their child has every advantage.

I don’t necessarily have a problem with that.

But, now I’m getting a pitch from a company marketing a prenatal curriculum. It’s had me shaking my head for about a week.

The public relations guy writes: “Many people are unaware learning can actually begin in the prenatal years, and those who start their children on an appropriate curriculum before they’re born have seen amazing results.”

Here’s more from the press release:

INDIANAPOLIS, IN – Education is a top priority for parents and caregivers
around the world. In recent years, early education has become of greater
importance not only to parents and educators but lawmakers as well. A
record 36 states have increased funding for pre-kindergarten programs,
according to a report released by Pre-K Now. Several lawmakers, including
the 2008 presidential candidates have also embraced the concept of universal
preschool to give children a good start and establish healthy patterns for life-
long learning.

Research has indicated early learning before the age of three has great
educational and social benefits; and, in fact, a child’s ability to learn actually
begins in the womb.
Studies have shown fetuses are capable of simple forms
of learning, and providing that enrichment while in the womb gives the child a
head start on learning and strengthens this foundation throughout his or her

“It just makes sense. The earlier you start stimulating your child’s mind, the
stronger his cognitive and developmental skills become as he grows,” said Lisa
Jarrett, BabyPlus Company Founder. “By introducing an age appropriate
educational curriculum in the womb, you can not only help strengthen your
child’s ability to learn in the critical 0-3 years, but throughout their lifetime

BabyPlus introduces a safe, simple set of sounds to a child as early as 18
weeks in the womb. These sounds are patterned after the mother’s
heartbeat, the one language the baby can recognize at this early stage of life

because it’s the only true and consistent sound of the prenatal environment.
The variation of sounds stimulates the baby’s cognitive development and as
the child progresses through the BabyPlus curriculum, he or she learns to
discriminate between those sounds.

Well over 100,000 families, including doctors, teachers and childhood
development experts around the world have experienced the benefits of early
education through the BabyPlus Prenatal Educational System. Right from
birth, BabyPlus parents report babies more readily nurse, display an increased
ability to self-soothe and are more relaxed and alert; and, later in life, reach
earlier developmental milestones, show improved school readiness and greater
creativity and independence, have longer attention spans and enhanced
intellectual abilities.

Is it just me or are you shaking your head, too?

And to think I used to live in Indianapolis 8-}. Just thought I’d spice things up  a bit…

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